My name is Mickey Molad and I'm a communications professional in the social, community, and web marketing spaces. Over the past 19 years, I've worked at industry leaders like Blizzard Entertainment and AMD, plus have worked with independent studios like Certain Affinity and Cloud Imperium Games.
Since 2007, I've been working in the gaming and high-tech space. I started out as a customer service agent, and grew to building teams and processes spanning the entire globe. I've been at it for over 19 years now, with a diverse repertoire covering user engagement, customer experience, growth & acqusition, and high-stakes communications for Fortune 500 companies.
I am currently with Eleventh Hour Games, a Krafton studio, where I head the global community team. EHG is actively building and supporting the post-launch of Last Epoch, built by passionate action RPG fans-turned-developers. We're looking to take on industry giants like Diablo and Path of Exile by making the best action RPG ever. I oversee our community engagement, influencer marketing, and social media programs, and am incredbily excited for 2027 and beyond.
My gaming career started at Blizzard Entertainment, where I helped launch our Global Customer Support Operations department, giving customer service agents the tools and knowledge they needed to transition the company from traditional games to games-as-a-service (GaaS). I led a team of knowledge management experts as we enabled customers to help themselves, while also empowering our agents to help players effectively and efficiently. My work spanned four World of Warcraft expansion packs, and the best-selling launch of Diablo III and StarCraft II.
While at AMD, I launched several tech products, including a reboot of our gaming lineup in an incredibly competitive field, while laying the groundwork for the GPU-powered AI revolution. I managed communications and social media for go-to-market campaigns, including paid social advertising and influencer marketing. I helped rebuild our gaming brand, focusing on our AMD Radeon products, and partnerships with Microsoft Xbox, Sony PlayStation, and the Valve Steam Deck.
My most recent previous tenure was working at KingsIsle Entertainment, supporting Wizard101 and Pirate101. After over 15 years of development and support, these games maintained a passionate and heavily engaged community, where my focus was on increasing studio transparency and growing our Discord community. I condensed and improved the quality of our video content, and grew our active Discord membership by over 98%, while more than doubling the industry benchmark for retention and engagement.
I've also worked on contract with Cloud Imperium Games to support the Star Citizen and Squadron 42 community team via social media channels, with a focus on community marketing, user-generated content, and customer engagement. Working on a crowdfunded game with now over $1 billion dollars raised was an eye-opening experience for being accountable to your community.
At Certain Affinity, I was head of all communications, helping revamp our external and internal procedures, rebrand ourselves on social media, and rebuild our entire web presence. I served as crisis communications manager helping ensure our brand reputation as a top AAA developer remained intact despite a challenging industry landscape.
As a volunteer, I helped build and manage several gaming fan communities, including Overwatch and Hearthstone on Reddit and Discord. I've helped grow these communities from just a few thousand members to millions worldwide, becoming by far the biggest sources of community discussion for these games.
As part of my web design work, I've also contributed to the subreddit designs of Corsair, Death Stranding, Rocket League, Black Desert Online, LawBreakers, ArcheAge, RUST, and more. Components of my UX and design work were also directly integrated into the official Reddit Redesign.
In my free time, I enjoy gaming (obviously) and web development work, building on the professional requirements that have crossed my desk over the years. I am an avid CSS fan, and love finding engaging ways to make content accessible and compelling to users across all devices. You can see a small sample of the work on my CodePen Portfolio: codepen.io/mmolad.
I play a lot of World of Warcraft, where I have led and played with some of the world's best competitive guilds. Leading a guild has been some of my most satisfying work, from planning weekly events, roster management of 30+ adults, performance measurement and improvement, recruiting, and a small community to manage. I'm proud of what we accomplish as a group and share the success of my guilds at any opportunity I can!
You can also catch me on some of my other current favorite games: Diablo IV, Star Citizen, Stellaris, Slay the Spire, Civilization VII, Final Fantasy VII Remake, and more.
View the source code for this page (and my GitHub): //github.com/mmolad/mmolad.github.io